How to Create a Google Review Link and QR Code

What a Review Link Is and Why It Matters

A review link is a URL that, when opened, takes the customer directly to the Google review pop-up for your specific business. Without a direct link, customers have to: search for your business name, find your GBP profile, scroll to reviews, and click "Write a review." Many stop somewhere in this process.

A review link removes all those steps. It opens the review form directly. This friction reduction meaningfully increases completion rates — particularly from customers who are willing to leave a review but won't go hunting for the form.

Method 1: Get Your Link from Google Business Profile Manager

The simplest way to get your review link is through Google Business Profile Manager (business.google.com):

1. Log into your Google account and navigate to business.google.com
2. Select your business profile
3. Click on "Home" in the left panel
4. Scroll to the "Get more reviews" card
5. Click "Share review form" — this gives you the direct review link

Copy this link. This is your review link. Test it first by opening it in a browser to confirm it goes directly to your review form.

Method 2: Construct It from Your Place ID

If you can't access Business Profile Manager, you can construct the review link manually using your Place ID:

1. Go to the Google Maps Place ID finder (search "Google Place ID finder")
2. Enter your business name and find your listing
3. Copy the Place ID (it begins with "ChI")
4. Construct the URL: https://search.google.com/local/writereview?placeid=[YOUR_PLACE_ID]

Replace [YOUR_PLACE_ID] with your actual ID. Test the link before using it anywhere.

Creating a QR Code

A QR code makes your review link scannable from printed materials — table cards, receipts, window stickers, and packaging.

To create a QR code from your review link:

1. Go to a free QR code generator (qr-code-generator.com or similar)
2. Select "URL" as the QR type
3. Paste your Google review link
4. Download the QR code at minimum 300 DPI for print use

Size recommendations: minimum 2cm × 2cm for table cards. Larger for window displays (minimum 8cm × 8cm). Test by scanning with both iPhone and Android before printing.

Where to Display Your Review QR Code

• Table cards — for restaurants and cafes, a small card on every table with "Enjoyed your meal? Share your experience" and the QR code
• Printed receipts — add the QR code to your receipt footer
• Window decal — a small sticker near your entrance or checkout counter
• Email signatures — a small QR code in staff email footers
• Packaging — on bags, boxes, or product packaging for retail businesses
• WhatsApp messages — embed the actual URL rather than the QR code for digital use

The Limitations of QR Codes for Reviews

QR codes are passive. They depend on the customer noticing the code, having the motivation to scan it, and following through without a prompt. In practice, QR code conversion rates for reviews run at 2–3% of people who see the code — significantly lower than a direct WhatsApp message (15–30%).

QR codes work best as a supplementary channel — catching customers who want to leave a review but weren't directly asked. They shouldn't be your primary review generation strategy if you want meaningful volume.

Customers Need a Google Account

One limitation worth noting: to leave a Google review, a customer needs a Google account. In Singapore, Google account penetration is high — most smartphone users have a Gmail account. But a small percentage of customers won't be able to leave a review regardless of how easy you make the process.

This isn't a reason to avoid pursuing reviews — it's simply a realistic expectation to set when measuring conversion rates.